About Us

 

Hi!

My name is Lana. I’m a fashion designer, and everything you see here comes from a hands-on, intentional approach to creating.

I studied fashion design in Spain, but my background has always been shaped by movement—born in Brazil, raised in Lebanon, finishing high school in Saudi Arabia, and now based in New York.

Growing up between cultures has naturally influenced the way I see and create, shaping my approach to fashion, beauty, and art in a way that feels intuitive and personal.

Over time, that grew into something more.

LUVNKD focuses on handmade, limited-edition pieces designed with attention to detail and individuality. Each piece is created in small quantities and always unique.

NKD Potion came naturally after that—bringing the same mindset into beauty. It’s a unisex line of essential hair, skin, and fragrance products designed to nourish, restore, and elevate everyday self-care.

As the brand continued to grow, lines like RICH BI$H and NKD Bridal developed as natural extensions—RICH BI$H reflecting a more expressive, street-inspired side, and NKD Bridal focused on pieces for the bride-to-be.

Outside of the brand, I’ve always had a strong connection to animals and actively support rescue efforts.

Everything I create is rooted in detail, feeling, and the belief that confidence should come naturally and elegantly. 

Welcome to my world.

Lana